A scenic mountain landscape with a paved road running through a dense forest of evergreen trees, leading towards tall, rugged mountains under a cloudy sky.

About the Rural Heart Foundation

A man smiling, wearing sunglasses, a brown cap, and a reflective safety vest with a name tag that says 'Larry.' In the background, there is a green tractor in a field.

The Rural Heart Foundation was established in 2025 by Rocky View County farmer Larry Woolliams.

With deep roots in agriculture and a strong passion for wellness and community, Larry created the foundation to help address the growing need for accessible mental and physical healthcare supports in rural communities.

Farmers and rural residents often face unique challenges when it comes to healthcare access, mental wellness support, isolation, and specialized services. The Rural Heart Foundation exists to support research, innovation, and community initiatives that help close those gaps and improve quality of life throughout rural Rocky View County.

Through fundraising efforts, partnerships, and community engagement, the foundation supports projects that create meaningful and lasting impact for rural residents and farm families.

What We Support

The Rural Heart Foundation proudly supports:

Mental health initiatives for farmers and rural residents
Physical healthcare accessibility research
Rural healthcare innovation and technology
Community wellness partnerships
Research projects focused on rural healthcare barriers
Counselling and wellness programming for agricultural communities

Golden wheat field with tall grain stalks under a blue sky with a few clouds, featuring red grain elevators in the background.

Our Impact

Promobot Telemedicine Robot
Funds from the first Woolliams Farms Ltd. Charity Golf Classic helped purchase a Promobot Telemedicine Robot for the Airdrie Health Foundation.

University of Alberta Partnership
The foundation partnered with the University of Alberta Rehab Robotics Lab to research healthcare accessibility needs for rural Rocky View County residents and farmers.

From The Ground Up
This research collaboration launched the From The Ground Up initiative, focused on better understanding and supporting rural wellness needs.

AgWell AB Counselling Initiative
In April 2026, the foundation helped launch a program providing five free counselling sessions for farmers in Rocky View County. The program saw immediate success and strong community response.